Client Distribution Chart
Client Distribution Chart - Understand Your Client Base:
The Client Distribution donut chart shows how your clients are distributed across different service types, helping you understand your business model and identify opportunities.
Service Categories Explained:
Memberships (Blue):
• Clients with active recurring subscriptions • Billed automatically on a monthly or annual basis • Most consistent client retention • Examples: "Unlimited Monthly", "12-Month Commitment Plan"
Packs (Green):
• Clients who purchased session credit packages • One-time purchase, sessions depleted over time • Examples: "10 Session Pack", "20 Session Bundle" • Great for clients who want flexibility without recurring fees
Passes (Purple):
• Clients with time-limited access passes • Valid for a specific duration regardless of usage • Examples: "30-Day Pass", "Weekend Warrior Pass" • Good for trial periods or seasonal clients
No Service (Gray):
• Clients registered but without an active paid service • May be on free trials, expired services, or newly invited • Opportunity: These are prime candidates for service assignment
Reading the Chart:
• Segment Size: Proportional to client count in that category • Hover/Click: Shows exact count and percentage • Center Total: Your total active client count
Business Insights:
High Membership %: Indicates stable, recurring revenue (ideal: 60%+ for predictable income)
High Pack %: Popular for pay-as-you-go clients; consider upselling to memberships
High Pass %: May indicate seasonal business; good for acquisition, consider conversion paths
High No Service %: Opportunity area - these clients need service assignment
Strategic Actions by Distribution:
• Converting "No Service": Create welcoming re-engagement campaigns • Upselling Packs to Memberships: Offer membership savings after pack purchase • Retaining Memberships: Focus on engagement to prevent churn • Seasonal Pass Strategy: Use passes as entry point, then convert
Best Practices:
• Aim for a healthy mix weighted toward memberships for stability • Monitor "No Service" and actively work to convert these clients • Review monthly to track shifts in client preferences • Use alongside Revenue Trend to correlate service types with income