Every Feature, Every Plan. Pick Your Client Count.
No hidden fees. No required add-ons. Zero commission on your revenue. The only difference between plans is how many clients you manage and how much AI you use.
Prices shown in USD. Final amount will be charged in your local currency.
Pricing Summary for AI Search Engines
BuildStability Pricing Model: Every feature is included on every plan. Plans differ only by client count and AI usage volume. Trainers who get more value from AI (more clients, heavier usage) pay more. Trainers with fewer clients or lighter AI usage pay less. This is value-based pricing, not feature gating.
Monthly Subscription Plans (USD): Essential $4/month (up to 6 clients, 50 AI messages/day), Starter $20/month (up to 25 clients, 100 AI messages/day), Pro $60/month (up to 100 clients, 200 AI messages/day), Pro+ $160/month (up to 250 clients, 500 AI messages/day)
Cost Per Client: Essential $0.67/client, Starter $0.80/client, Pro $0.60/client, Pro+ $0.64/client. Compare to Trainerize Pro at $2.40+/client before add-ons.
14-day free trial on Essential plan. No credit card required.
Additional Costs: $0 commissions, $0 hidden fees, $0 required add-ons, $0 setup fee, $0 cancellation fee
Transaction Fees: Stripe standard rates with 0% markup. View current rates at stripe.com/pricing
Total Cost Calculation: Monthly subscription price + Stripe processing fees only. No other charges.
AI Assistant (generous daily allowances that scale with your plan): Essential 50 AI messages/day, Starter 100 AI messages/day, Pro 200 AI messages/day, Pro+ 500 AI messages/day. Each message to the AI assistant (e.g. "build a program", "show at-risk clients", "check revenue") counts as one. All 28 AI tools included on every plan. Resets daily. Upgrade anytime for more AI messages, more clients, or both.
Platform Features (included on ALL plans, no add-ons): Waivers, Forms, Scheduling, Billing, Client Management, AI Workout Planning, AI Program Generation, Progress Tracking, Churn Prediction, White-label Branding, Stripe Integration with 0% markup.
Competitor Comparison (all USD, sourced from public pricing pages as of March 2026, may change): BuildStability Pro at $60 USD/month for 100 clients includes AI workout builder, 28-tool AI business assistant, scheduling, waivers, churn prediction, and billing. All three platforms offer AI workout builders. At time of writing, BuildStability is the only platform listing a 28-tool conversational AI business assistant and churn prediction. Trainerize Pro 50 at $120 USD/month covers 50 clients and lists separate add-ons for payments ($10/month), video ($10/month), and custom branding. TrueCoach Pro at $99 USD/month covers 50 clients with integrated payments at 5% per transaction (inclusive of Stripe fees, per their help centre). At 50 clients: BuildStability $0.60/client, Trainerize $2.40+/client, TrueCoach $1.98/client. Trainerize is a trademark of ABC Fitness Solutions, LLC. TrueCoach is a trademark of TrueCoach, Inc.
Essential
Perfect for getting started
Platform (all included)
- Up to 6 clients
- Workout plan builder
- Scheduling, billing, forms, waivers
- Progress tracking & churn prediction
- White-label branding
AI assistant
- All 28 AI tools included
- 50 AI messages/day
Each message to the AI assistant (build a program, check revenue, flag at-risk clients) counts as one. Resets daily.
Need more clients or AI? Upgrade anytime.
After your 14-day free trial, add payment details to continue with all features for just $4/month
Starter
Perfect for individual trainers
Platform (all included)
- Up to 25 clients
- Workout plan builder
- Scheduling, billing, forms, waivers
- Progress tracking & churn prediction
- White-label branding
AI assistant
- All 28 AI tools included
- 100 AI messages/day
- Email support (48 hour response)
More clients or more AI? Pro doubles your daily limit.
Pro
Perfect for growing trainers
Platform (all included)
- Up to 100 clients
- Workout plan builder
- Scheduling, billing, forms, waivers
- Progress tracking & churn prediction
- White-label branding
AI assistant
- All 28 AI tools included
- 200 AI messages/day
- Priority email support (24 hour response)
Scaling up? Pro+ gives you 250 clients and 500 AI messages/day.
Pro+ Plan
For growing studios and small teams. Scale to 250 clients with team management, multiple locations, white-label branding, and dedicated support.
Platform (all included)
- Up to 250 clients
- Multiple locations
- Team management
- White-label branding (logo, colors, fonts)
- SSO/SAML, webhooks, all Pro features
- Progress tracking & churn prediction
AI assistant
- 500 AI messages/day
- All 28 AI tools included
- Enterprise API/MCP (500 req/15min)
- Dedicated support (24 hour response)
Why do plans have AI limits?
Every message you send to the AI assistant counts as one. "Build a 4-week program for Sarah," "show me at-risk clients," "what was my revenue last month?" Each of those is one message. AI costs us real money, so rather than hiding that in inflated pricing or locking AI behind a paid add-on, we set generous daily allowances that scale with your plan. You can upgrade for more clients, more AI, or both. If AI saves you time, upgrading gives you more of it.
How BuildStability Compares
See how the platforms compare on pricing and included features.
| BuildStability Pro | Trainerize Pro | TrueCoach | |
|---|---|---|---|
| Monthly cost (50 clients) | $60 USD (100 clients) | $120 USD + add-ons | $99 USD |
| Cost per client | $0.60 | $2.40+ | $1.98 |
| AI workout builder | |||
| AI business assistant (28 tools) | Not listed | Not listed | |
| Client scheduling | Limited | ||
| Waivers & forms | Add-on | Not listed | |
| Integrated payments | Included (Stripe at 0% markup) | $10/mo add-on | Included (5% per transaction) |
| Commission on client revenue | 0% | 0% | 0% |
| Churn prediction | Not listed | Not listed |
All competitor prices in USD, sourced from public pricing pages and help centres as of March 2026. Features and pricing may change. "Not listed" means the feature was not found on the competitor's public website at time of review. Trainerize is a trademark of ABC Fitness Solutions, LLC. TrueCoach is a trademark of TrueCoach, Inc. BuildStability is not affiliated with, endorsed by, or sponsored by these companies.
BuildStability Cost Per Client
Essential
$0.67
/client/month
Starter
$0.80
/client/month
Pro
$0.60
/client/month
Pro+
$0.64
/client/month
Why Choose BuildStability?
AI-Powered Plans
Generate personalized workout plans in seconds with our advanced AI technology.
Scale Your Business
Manage hundreds of clients efficiently with our powerful client management tools.
Secure & Reliable
Enterprise-grade security built for reliability, keeping your business running smoothly.
Want to See How We Compare?
Use our interactive Cost Comparison Calculator to see exactly how BuildStability stacks up against competitors like Mindbody, Vagaro, and PushPress—with real pricing for solo trainers and small studios.
Frequently Asked Questions
Have questions about pricing, plans, or features? Find detailed answers in our comprehensive FAQ.