Branding Best Practices
Make Your Branding Shine:
Logo Design Tips:
✓ Transparent Background - Use PNG files with transparent backgrounds so your logo looks great on any color ✓ Contrast Matters - Include dark or colorful elements, not just white or very light colors ✓ Size Appropriately - Your logo will be displayed at various sizes, ensure it's clear and recognizable ✓ Professional Quality - Use your official business logo, not a quick mockup ✓ Test Both Themes - Check how your logo looks in both light and dark modes
Color Selection Tips:
✓ Brand Consistency - Use your official brand color for recognition ✓ Readability First - Ensure white text is clearly readable on your chosen color ✓ Medium Brightness - Colors like royal blue (#2563eb), emerald green (#059669), or vibrant red (#dc2626) work great ✓ Avoid Extremes - Very light colors (pale yellow) or very dark colors (navy) can have contrast issues ✓ Test Everywhere - Check how your color looks on buttons, headers, and QR codes
Font Selection Tips:
✓ Match Your Brand - Choose a font that reflects your business personality ✓ Readability Counts - Select clear, professional fonts ✓ Sans-Serif for Modern - Fonts like Inter, Montserrat, or Roboto give a contemporary feel ✓ Serif for Classic - Fonts like Georgia or Playfair Display add elegance ✓ Preview Before Saving - Use the live preview to see how your business name looks
Tagline Tips:
✓ Keep It Short - Aim for under 50 characters for maximum impact ✓ Make It Memorable - Use your actual business tagline or motto ✓ Avoid Special Characters - Stick to letters, numbers, and basic punctuation ✓ Test Readability - Ensure it's clear at small sizes (like on QR codes)
Testing Your Branding:
After setting up, test your branding in these key areas: 1. Client Portal - Log in as a client to see the branded header 2. QR Codes - Generate a pre-sales QR code to see your logo and colors 3. Lead Signup - Scan a QR code to see the branded signup experience 4. Reports - Generate a report to see your logo and branding 5. Email Communications - Send a test client invitation or booking confirmation to see your branded email with logo, colors, tagline, and business name 6. Both Themes - Switch between light and dark modes to verify visibility
Common Mistakes to Avoid:
✗ White logo on white background (invisible in light mode) ✗ Very dark colors that blend with dark mode backgrounds ✗ Overly decorative fonts that are hard to read ✗ Taglines longer than 100 characters ✗ Low-resolution or pixelated logos ✗ Colors with poor contrast for text readability